Sou Hu Cai Jing·2025-06-09 10:55Core Insights - The shift from "can consume" to "willing to consume" reflects modern consumers' preference for high-quality, personalized, and valuable products and services [1] Group 1: Consumption Trends during "618" - The popularity of interest-free installment payments has surged, with 85% of consumers preferring this option even when they can pay in full, alleviating short-term financial pressure and allowing for investment opportunities [2] - Quality consumption has become mainstream, with significant sales growth in smart and energy-efficient products, indicating consumers' willingness to pay more for enhanced living standards [4] - Health-related products have seen notable sales increases, with some items experiencing over 200% growth, showcasing consumers' prioritization of health and wellness [5] - Personalized consumption is on the rise, exemplified by a 160.30% increase in sales of aquarium products, indicating a demand for unique features and designs [6] Group 2: Factors Driving "Willing to Consume" - Government subsidies and support have played a crucial role in promoting willingness to consume, with significant sales growth in home appliances due to trade-in programs [9] - Innovative marketing strategies by retailers, such as promotional activities and discounts, have enhanced consumer shopping experiences and stimulated spending [10] - E-commerce platforms are optimizing the shopping environment, providing better products and services, and facilitating consumption cycles through initiatives like trade-in programs [11]