高考填报志愿，AI能平替“张雪峰”吗？

Core Insights - The article discusses the growing market for college admission counseling in China, particularly focusing on the high school entrance examination (Gaokao) and the increasing reliance on AI tools for filling out college applications. The market for paid services in this area is projected to grow from 1.02 billion yuan in 2024 to 1.09 billion yuan in 2025 [1]. Group 1: Market Overview - The paid scale of the college admission counseling market in China reached 1.02 billion yuan in 2024 and is expected to increase to 1.09 billion yuan in 2025 [1]. - The emergence of "志愿填报规划师" (college application planners) has turned the process of filling out college applications into a business, with some charging between 2,000 to 3,000 yuan for their services [1]. Group 2: AI Tools and Features - Major AI models have introduced college application reference functions, which are available for free, providing assistance to students and parents who may lack knowledge in this area [1]. - Quark has launched a "deep search" feature specifically for college application scenarios, allowing users to simulate and select colleges based on their scores and preferences [2][3]. - The deep search tool generates a personalized application list, categorizing colleges into "冲" (ambitious), "稳" (stable), and "难" (difficult) based on the user's estimated scores [3]. Group 3: Data-Driven Insights - Quark's platform provides additional tools such as college comparisons, major searches, and employment statistics, which help users make informed decisions based on data rather than hearsay [5]. - The platform also offers insights into the most popular colleges and majors for students with similar scores, enhancing the decision-making process for applicants [5][6]. Group 4: Competitive Landscape - Baidu's AI tool for college applications, "高考小智," offers a similar tiered strategy for college recommendations but has been noted for its limited variety in suggested colleges [10][14]. - Baidu's platform also includes a "考情分析" (exam analysis) feature that interprets scores and provides recommendations based on historical data, although it has been criticized for high "幻觉率" (illusion rate) in its recommendations [14][21]. Group 5: Conclusion - The increasing sophistication of AI tools in college application processes is lowering the barriers for students and parents, making it easier to navigate the complexities of college admissions [22]. - Despite the advancements, caution is advised when relying solely on AI recommendations, as human oversight remains crucial in the decision-making process [22].