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5月短剧月榜发布：萌宝题材流行，大盘稳定，一线城市占比增至12%
Sou Hu Cai Jing·2025-06-09 11:36

Overview - In May 2025, the total heat value of WETRUE reached 1.745 billion, with a month-on-month decrease of approximately 0.68% [2] - The average daily heat value for May was 56.2945 million, reflecting a month-on-month decline of about 3.89% [2] Market Data Summary - A total of 394 short dramas entered the WETRUE Top 30 list in May 2025 [4] - 15 short dramas accumulated a heat value exceeding 10 million [4] - The number of short drama-related materials discovered by WETRUE in May was 4,278,914 [4] Content Dimension Summary - The distribution of short dramas by channel type showed that female and male categories accounted for 74.06% and 25.94% respectively, with no significant change from the previous month [6] - The top three themes for short dramas remained urban, emotional, and counterattack, indicating stability in content themes [8] Audience Data Summary - The gender distribution of the audience in May was 47.13% male and 52.87% female, suggesting a slight inefficiency in the female market despite a higher content share [11] - The age distribution showed that the main audience group was aged 31-40, comprising 36.31% of viewers, with little change in the younger demographic compared to the previous month [14] - The regional distribution indicated a growth in first-tier cities, which increased from 6.85% in April to 12.17% in May, while fifth-tier cities saw a decline from 12.04% to 6.85% [17] Social Media Index Summary - In May 2025, 291 short dramas entered the Star Map Daily List, with 3 dramas achieving a social media index exceeding one million [21] - The number of dramas entering the Star Map list has decreased over the months, indicating a potential impact from free short dramas [21][22] Brand Short Drama Summary - The production and quality of brand short dramas improved significantly in May, with new brands such as Weida Mei and Häagen-Dazs entering the market [25] - Notably, the short drama "入君心：甜心御厨步步高升" by Weida Mei saw a 166.15% increase in keyword search volume within 20 days of release [25]