Company Overview - Xipuni, founded in 2013, is the largest gold watch brand in China, headquartered in Shenzhen, known for its brands HIPINE and Jinxiong [1][8] - The company holds a market share of 8.97% in gold watch sales and 35.83% in gold watch GMV in 2023 [1] Founders and Background - The founder, Li Yongzhong, hails from a region in Fujian known for its gold jewelry craftsmanship, with a significant number of gold retailers in China being operated by people from this area [2][3] - Li Yongzhong established Shenzhen Xipuni Jewelry Co., Ltd. and has a family involvement in the business, holding 20.53% of the shares [4][5] Business Model and Financials - Xipuni's revenue primarily comes from OBM (Original Brand Manufacturer) with a sales ratio of 80%-90%, focusing on self-branded gold watches [8] - The company reported revenues of 324 million yuan, 445 million yuan, and 457 million yuan from 2022 to 2024, with net profits of 25 million yuan, 52 million yuan, and 49 million yuan respectively [8] Market Challenges - The sales volume of traditional gold watches has declined from 189,000 units in 2021 to 140,000 units in 2024, indicating a challenging market environment [9] - The company's revenue is significantly affected by fluctuations in gold prices, which constitute about 90% of its material costs [9]
莆田大哥在深圳卖金表：年入4.5亿，港股上市
3 6 Ke·2025-06-09 11:51