Core Viewpoint - The rapid increase in followers for Wei Dongyi on Douyin highlights the phenomenon of "celebrity creation" driven by public fascination and platform algorithms, particularly in the context of the Chinese education system and societal pressures surrounding exams [3][4][5][10]. Group 1: Follower Growth and Public Reaction - Wei Dongyi's Douyin account gained over 23 million followers in just four days, a feat that even top celebrities struggle to match [3][5]. - The timing of the account's launch coincided with the high school entrance exam period, leading to speculation about leveraging exam-related anxiety for follower growth [3][4]. - The public's reaction includes a mix of admiration and unrealistic expectations, as many parents express hopes for their children's academic success through comments on Wei's videos [6][7][8]. Group 2: Platform Dynamics - Douyin's user base exceeds 1 billion monthly active users, providing a vast audience for content creators like Wei Dongyi [16]. - The platform's strategy includes promoting educational content, which aligns with Wei's expertise, thus benefiting from his popularity [17][18]. - Other platforms like Bilibili and Xiaohongshu have not seen comparable follower growth for Wei, indicating Douyin's unique position in reaching a broader audience [13][15]. Group 3: The "Celebrity Creation" Phenomenon - The phenomenon of "celebrity creation" around Wei Dongyi reflects a societal tendency to idolize individuals who excel academically, often leading to unrealistic expectations from the public [4][9][24]. - The narrative surrounding Wei includes various myths and exaggerated claims about his lifestyle and achievements, contributing to his "god-like" status [8][25]. - The pressure of public adoration can lead to a disconnect between the expectations placed on Wei and his actual life experiences, highlighting the challenges faced by individuals thrust into the spotlight [26][30]. Group 4: Commercialization and Future Prospects - Despite the immense popularity, Wei Dongyi and his family have expressed a reluctance to commercialize his online presence, focusing instead on maintaining a genuine connection with his audience [19][24]. - Potential avenues for monetization may include partnerships with educational platforms, but concerns about brand alignment and public perception complicate these opportunities [28][29]. - The emphasis remains on allowing Wei to focus on his academic pursuits without the distractions of commercial pressures, as articulated by representatives from Beijing University [30].
@韦东奕 不可复制：大众造神、流量狂欢、平台招牌
3 6 Ke·2025-06-09 12:20