Apple(US:AAPL) Xin Lang Cai Jing·2025-06-09 17:12Core Viewpoint - Apple's WWDC25 is approaching, with expectations for significant product announcements tempered by ongoing challenges such as tariff issues, delays in Apple Intelligence, and questions regarding its long-term hardware strategy [2][4]. Group 1: WWDC25 Highlights and Expectations - Analysts predict that the highlights of WWDC25 will be limited, with expectations for announcements being relatively subdued compared to previous years [5]. - The anticipated launch of Apple Intelligence, aimed at integrating AI into iPhones, has faced delays, with the company admitting that preparations are taking longer than expected [5][7]. Group 2: Challenges Facing Apple - Apple's 2025 is starting off on a difficult note, facing legal disputes related to its App Store, sudden tariff policies disrupting its supply chain, and ongoing challenges in key markets like China [7][8]. - Tim Cook warned investors of an impending $900 million tariff cost for the June quarter, following a new policy that imposes at least a 25% tariff on iPhones produced outside the U.S. [7][8]. - The ongoing lawsuit with Epic Games has resulted in a significant setback for Apple, as a federal court ruled against the company regarding fees charged to developers [8]. Group 3: AI Strategy and Competitive Landscape - The collaboration between OpenAI and former Apple design chief Jony Ive to develop wearable AI hardware puts pressure on Apple to innovate in its AI strategy [8][9]. - Analysts suggest that Apple's ability to leverage its global software distribution channels remains a key advantage, despite the challenges it faces in AI development and competition in the hardware space [9].