有力有效整治“零公里二手车”

Core Viewpoint - The phenomenon of "zero-kilometer used cars" has gained attention due to its implications for the automotive industry, reflecting a trend of unhealthy competition and market distortion [1][2][3]. Group 1: Industry Dynamics - Some car manufacturers are selling vehicles to third parties to boost sales figures, leading to the registration of new cars as used cars, which disrupts market order [1][2]. - The practice of registering new cars as used cars is a response to intense market competition, where dealers aim to meet sales targets and quickly recover funds [1][2]. - This creates a gray circulation chain from production to consumption, affecting the integrity of sales data and market dynamics [1][2]. Group 2: Impact on Companies - The "zero-kilometer used car" sales model may help companies reduce inventory but compresses profit margins and exacerbates losses, hindering product quality and innovation [2][3]. - The ongoing price war in the automotive market is reflected in the prevalence of "zero-kilometer used cars," indicating a deeper issue of vicious competition within the industry [2][3]. Group 3: Consumer Risks - Consumers purchasing "zero-kilometer used cars" may face risks such as loss of exclusive rights from the first owner, potential battery health issues, and greater depreciation upon resale [2][3]. - The market distortion caused by this practice misleads resource allocation and squeezes the survival space of compliant manufacturers and dealers [2][3]. Group 4: Regulatory Response - Regulatory bodies are focusing on addressing market irregularities and standardizing competition to maintain a fair market environment [2][3]. - Initiatives are being taken to regulate the "zero-kilometer used car" phenomenon and guide the export of used cars, signaling a clear intent to combat unhealthy competition [2][3]. Group 5: Future Directions - Strengthening regulations on used car registration and establishing a vehicle lifecycle traceability system are essential for improving industry standards [3]. - The industry is encouraged to shift focus from sales volume to quality, technology, and service, fostering a healthier competitive landscape [3].