进口化妆品金额创5年最低

Core Insights - The import of beauty and cosmetic products in China is facing significant challenges, with a decline in import value despite an increase in quantity in May 2025 [1][4][13] - The total import value of cosmetics for the first five months of 2025 is reported to be the lowest in the past five years, indicating a tough market environment for international beauty brands [9][11] Import Data Summary - In May 2025, the import quantity of cosmetics reached 31,235.3 tons, a year-on-year increase of 7.7%, while the import value was 10.19 billion yuan, showing a decline of 4.9% [1][4] - Cumulatively, from January to May 2025, the import quantity was 142,105.7 tons, an increase of 8.6% year-on-year, but the import value was 50.37 billion yuan, reflecting a slight decrease of 0.2% [3][9] Market Trends - The current market dynamics show a trend where the quantity of imported cosmetics is increasing while the value is decreasing, highlighting a shift in consumer behavior towards more cautious spending [4][14] - International beauty brands are struggling in the Chinese market, with many high-end brands closing stores or exiting the market due to declining consumer confidence and spending [16][20] Consumer Behavior - Consumers are increasingly opting for mid-range and affordable alternatives, leading to a decline in sales for high-end cosmetics [20][21] - The focus on value and quality has become paramount for consumers, prompting international brands to reassess their strategies in the Chinese market [21][22]