星巴克，“降价”切入茶饮市场丨消费参考

Group 1 - Starbucks China is focusing on tea beverages, planning to launch new products with an average price reduction of around 5 yuan, bringing the price of large cups to approximately 23 yuan starting June 10, 2025 [1] - The tea beverage market in China is larger than the coffee market, with the current market size for freshly brewed coffee at 172.1 billion yuan and freshly made tea drinks at 258.5 billion yuan [1] - Starbucks has advantages in product development and supply chain, as evidenced by the popularity of its Frappuccino [1] Group 2 - Competitors like Heytea and Nayuki have lower average customer prices, with Heytea at 17.44 yuan and Nayuki at 19.32 yuan [3] - Starbucks maintains a high service standard in its stores, which is supported by a robust operational system, unlike competitors that are increasingly using temporary workers [4] - The demand for Starbucks' "third space" concept remains uncertain, raising questions about potential crowding in stores [4] Group 3 - The introduction of new tea products is seen as a positive change for Starbucks, aligning with the narrative of "morning coffee, afternoon tea" [4] - The market is witnessing incremental growth opportunities as Starbucks diversifies its offerings [5]