金融助力消费走出“上行线”

Core Insights - The People's Bank of China, Neijiang Branch, is actively implementing policies to boost consumption and expand domestic demand, resulting in a significant increase in household consumption loans [1] Group 1: Financial Support for Consumption - As of March 2023, household consumption loans in Neijiang (excluding housing loans) grew by 17.28% year-on-year, surpassing the average growth rate of all loans by 5.31 percentage points [1] - Local financial institutions have invested 10.35 million yuan in loans for the renovation and expansion of tourist attractions, contributing to the revitalization of the local tourism economy [2][3] Group 2: Tourism and Economic Revitalization - The "Chuan Nan Grassland" has transformed from an under-visited site to a popular tourist destination, attracting nearly 110,000 visitors during the Spring Festival and generating approximately 24 million yuan in surrounding consumption [2] - Financial institutions have provided nearly 20 million yuan in loans to the hospitality and catering sectors, facilitating upgrades and enhancing customer experience [3] Group 3: Innovative Payment Solutions - The Neijiang Branch is promoting diverse payment scenarios to stimulate market vitality, including the establishment of six senior-friendly payment demonstration sites [4] - By March 2025, Neijiang had issued 675,200 personal digital yuan wallets, with a circulation amount of 1.143 billion yuan and nearly 39,800 operational scenarios [4] Group 4: Commitment to Economic Growth - The Neijiang Branch emphasizes its role in guiding local financial institutions to enhance consumption and production, contributing to high-quality economic development [5]