Warner Bros. Discovery(US:WBD) 3 6 Ke·2025-06-10 04:18Core Insights - Warner Bros. Discovery (WBD) successfully acquired the broadcasting rights for the French Open in the U.S. for $650 million over 10 years, marking a significant increase from NBC's previous $12 million annual deal, reflecting the inflation in sports broadcasting rights over the past decade [2][11] - TNT's debut at the French Open witnessed record viewership, with an average of 292,000 daily viewers in the first eight days, a 23% increase compared to NBC's previous year, and a total viewing time increase of 53% [10] Group 1: Broadcasting Strategy - TNT's coverage includes nearly 300 hours of live content, featuring key matches and studio programs, with a notable program "Live at Roland-Garros" that includes insights from over 30 tennis legends [3][5] - The multi-platform distribution strategy involves TNT, Max, and truTV, with Max covering over 900 matches and truTV offering a "Whiparound show" format to enhance viewer experience [9][10] Group 2: Market Positioning - The successful launch of the French Open positions TNT as a key player in the sports broadcasting landscape, especially after losing the NBA rights, allowing it to tap into the North American tennis market [14][15] - The performance of American players, including Coco Gauff's victory, is expected to further increase the French Open's popularity in the U.S., enhancing TNT's strategic positioning [10][14] Group 3: Future Outlook - The French Open serves as a starting point for TNT's long-term strategy in tennis broadcasting, with plans to refine its operational approach over the next nine years [15] - WBD is expected to continue exploring additional sports broadcasting opportunities to enhance its competitive edge in the industry [15]