水星家纺持续丰富产品布局，致力引领行业潮流

Core Insights - The home textile industry is experiencing intense competition, and Mercury Home Textile has successfully differentiated itself through forward-looking product strategies, gaining significant market attention [1] - In its 2024 annual report, Mercury Home Textile detailed a series of strategic initiatives and achievements in product layout, showcasing its strong brand heritage and market competitiveness [1] Product Strategy - Under the "Good Bedding Selection Mercury" brand strategy, the company focuses on refined product operations, driving industry upgrades towards environmental sustainability and health through technological innovation [1][3] - Mercury is deeply engaging in niche markets, emphasizing functionality and scenario-based applications while continuously optimizing its product structure through boutique development [1][3] - The company is innovating across all product categories and major single products, with standout items consistently gaining traction in the market [1] Technological Innovation - Mercury Home Textile has implemented a technology-driven innovation approach, developing leading health sleep products with core benefits such as antibacterial, moisture-wicking, and soothing properties [3] - The company has created smart bedding products that enhance traditional offerings, thereby increasing product barriers [3] - An example includes the ergonomically designed slow-rebound memory pillow, which received the German IGR ergonomic certification and features a patented three-layer composite structure [3] Sustainability Efforts - The company incorporates renewable fibers like Lyocell, Modal, and viscose into its product lines, which are sustainable and biodegradable, meeting consumer demands for both environmental responsibility and high-quality sleep [3] - The upgraded "Ice Cream Quilt" product line has improved materials and technology, achieving cooling performance that exceeds national standards by more than double [3] Market Outlook - With ongoing advancements in product layout, Mercury Home Textile is expected to carve out broader development space in the competitive market, continuously leading the home textile industry to higher levels and providing consumers with more quality and innovative products [4]