苹果WWDC 2025：“液态玻璃”难掩AI“慢跑”的市场焦虑？

Core Insights - Apple's WWDC 2025 showcased a "pragmatic" approach, focusing on "liquid glass" design and AI capabilities, but failed to deliver groundbreaking innovations or alleviate market concerns regarding its AI strategy [2][8] AI Strategy: From "Concept First" to "Core Open" - Compared to competitors like Google and Microsoft, Apple's AI strategy appears more restrained, focusing on device-side privacy features rather than advanced multi-modal interactions [3][4] - The core announcement was the opening of the Apple Intelligence foundational model framework, allowing developers to utilize Apple's large language model without internet connectivity [3][4] - Despite new AI features, significant upgrades to core applications like Siri have been postponed, raising doubts about Apple's execution capabilities [4][7] System Innovation: "Liquid Glass" Aesthetic Unifying the Ecosystem - The "liquid glass" design language was a major visual highlight, inspired by the Vision Pro headset, featuring semi-transparent effects and dynamic interface elements [5][6] - All operating system versions have been renamed to reflect the year, aiming to enhance ecosystem consistency [5] - The integration of Mac's Preview application into iOS/iPadOS and the consolidation of gaming applications indicate a strategic move to capture more market share [5][6] Market Reaction: Stock Price Decline and User Expectations Misalignment - Following the event, Apple's stock price fell by 1.44%, marking a three-month low, as analysts expressed concerns over the incremental nature of Apple's AI updates [4][7] - While some developers appreciated the foundational model's openness, consumers are still looking for significant improvements in core functionalities like Siri and image recognition [7] Pragmatic Approach: Can It Turn the Tide? - Apple's CEO emphasized that Apple Intelligence aims to assist users rather than replace them, reflecting a philosophy of integrating technology into specific scenarios [8] - However, the slow pace of AI feature updates poses a risk, as global AI smartphone penetration is projected to reach 28% by 2024, potentially leading users to third-party tools if significant upgrades are not made by 2026 [8] - WWDC 2025 represents a strategic recalibration for Apple in the AI landscape, attempting to solidify its market position through aesthetics and ecosystem barriers, but the gradual updates may not quell market anxieties [8]