BABA(US:BABA) Huan Qiu Wang·2025-06-10 06:08Core Points - The Apple Design Awards (ADA) 2025 recognized Taobao for its innovative application on the Apple Vision Pro platform, marking the first time a Chinese internet platform has won this award [1][3] - The ADA is considered one of the most influential awards in digital product design, often referred to as the "Nobel Prize of application ecosystems" and the "Oscar of digital products" [3] - Taobao's award signifies the rise of Chinese applications on the global tech stage and reflects the increasing confidence of Chinese tech companies in global competition [3][9] Summary by Sections Award Significance - The ADA has been established since 1997, focusing on "design, technology, and innovation" as core evaluation criteria [3] - Winning entries must provide exceptional user experiences and redefine industry boundaries through technological innovation [3] Taobao's Innovation - Taobao Vision, the awarded application, utilizes spatial computing and represents a new mode of 3D interaction, enhancing the traditional shopping experience into an immersive 3D environment [5][6] - The application allows users to experience products virtually, such as DJI drones and home furniture, through mixed reality technology, thus lowering decision-making barriers for complex products [6][8] Technical Foundation - Taobao's success is attributed to Alibaba's long-term investments in AI, spatial computing, and 3D modeling, with over a million products currently supporting 3D display on the platform [8] - The application integrates advanced technologies into user-friendly experiences, emphasizing a "technology for experience" philosophy [8] Rise of Chinese Technology - Taobao's recognition is a milestone for Chinese tech companies, showcasing their ability to compete in design and innovation on a global scale [9] - The trend reflects significant investments in technology and innovation capabilities within Chinese enterprises, breaking the Western monopoly on design aesthetics and user experience [9] Future Outlook - The award highlights the importance of rethinking the relationship between technology and daily life, with a focus on user needs [10] - As technologies like spatial computing and generative AI mature, Chinese tech companies are expected to play a more significant role in global competition, transitioning from "Made in China" to "Intelligent Manufacturing in China" [10]