Hu Xiu·2025-06-10 06:16Core Viewpoint - The competition among Meituan, JD.com, and Taobao in the food delivery sector is intensifying, with JD.com entering the market, challenging Meituan's dominance [1][4]. Market Share and Competition - Before JD.com's entry, Meituan held a market share of 70%-80%, while Ele.me had 20%-30% [2]. - Previous attempts by other players, such as Douyin, to challenge Meituan's position have failed [3]. E-commerce Dynamics - The success of e-commerce platforms hinges on excelling in one of the four aspects: variety, quality, cost-effectiveness, and speed [5]. - Taobao excels in variety, while JD.com is known for quality, particularly in 3C digital products [6][8]. - Meituan has been challenging JD.com's speed advantage through local delivery from nearby stores [9][10]. Meituan's Growth and Strategy - Meituan's fastest-growing segment is "Meituan Flash Purchase," which offers local delivery within 30 minutes, similar to food delivery [11]. - Meituan Flash Purchase has reached a peak of over 18 million orders daily, contributing to a total of nearly 100 million orders per day when combined with food delivery [11][12]. - Meituan aims to leverage Flash Purchase to penetrate the e-commerce market, which is significantly larger than its food delivery business [14][15]. Competitive Challenges for JD.com - JD.com faces challenges in its delivery network, which is distinct from Meituan's local delivery system [22][25]. - JD.com is currently subsidizing consumers to compete, but this strategy may not be sustainable in the long term [26][28]. - The potential for delivery subsidies to drive e-commerce growth is a critical consideration for JD.com [29]. Taobao's Strategy - Taobao has entered the food delivery market through its app, enhancing user engagement and potentially increasing overall sales [30][34]. - The rapid growth of Taobao Flash Purchase, which surpassed 10 million orders shortly after launch, indicates strong market interest [31]. - The relationship between food delivery subsidies and overall e-commerce sales is crucial for understanding the sustainability of these strategies [35][36].