华为全栈赋能之后，猛士M817能否突破硬派越野“小众”的宿命？

Core Insights - The article discusses the emergence of the Dongfeng Mengshi M817 as a new player in the luxury electric off-road vehicle market, highlighting its ambition to redefine "luxury electric off-road" through a partnership with Huawei's advanced driving systems [2][3] - The M817 combines rugged off-road aesthetics with advanced smart features, aiming to break the stereotype that smart technology is only for urban commuting [2][3] Group 1: Product Features - The Mengshi M817 features a design philosophy called "Heroic Aesthetics 2.0," which emphasizes a muscular Chinese style, with colors inspired by natural landscapes [2] - It is equipped with Huawei's advanced driving system, the QianKun ADS 4, and is one of the first models to feature the HarmonyOS 5 cockpit, enabling functionalities like automatic cruising and smart parking [2][3] Group 2: Brand and Market Position - The collaboration with Huawei is seen as a significant highlight, but it raises questions about the Mengshi brand's ability to stand independently without Huawei's technology [3][4] - The current brand perception of Mengshi is limited to its military background and rugged appearance, which may hinder its market differentiation despite advanced technology [4] Group 3: Market Dynamics - The article notes that while the Mengshi M817 is a strong contender for consumers seeking a stylish and high-performance electric off-road vehicle, the market has shifted from functionality to consumer perception [5] - To attract a broader audience, the vehicle must also address everyday commuting, long-distance charging, and family comfort, rather than solely focusing on off-road capabilities [5]