“非遗有好物”亮相国际非遗节，抖音电商助销非遗产品环比提升209%

Core Insights - The 9th China Chengdu International Intangible Cultural Heritage Festival was held from May 28 to June 3, showcasing the integration of traditional crafts with modern e-commerce through Douyin's live streaming and sales initiatives [1] - Douyin e-commerce reported significant growth in sales of intangible cultural heritage products, with transaction volume exceeding 4 billion yuan during the festival [1] - The platform's initiatives have led to a 64% increase in product submissions related to intangible cultural heritage and a 105% increase in content shares over the past year [1] Douyin E-commerce Performance - During the festival, 152 intangible cultural heritage products achieved sales exceeding 1 million yuan, with overall sales increasing by 209% compared to the previous period [1] - The number of live streaming rooms dedicated to intangible cultural heritage products saw a 239% increase in transaction volume [1] - Douyin e-commerce's GMV (Gross Merchandise Volume) grew by 87% year-on-year, indicating a strong consumer engagement and shopping behavior [2] Product Highlights - The "Diverse Phoenix" embroidered shoes became a bestseller, with over 50,000 pairs sold on Douyin e-commerce [2] - Limited edition tea and water boiling silver pots crafted by national intangible cultural heritage inheritor Cun Fabiao sold out during a live streaming event, generating 1.86 million yuan in sales [3] - The platform has also supported the sale of small wooden carvings from Putian, with sales doubling year-on-year for these products [5] Marketing and Promotion Strategies - Douyin e-commerce has launched special support initiatives to help intangible cultural heritage inheritors and brand enterprises expand their market reach [2] - The platform encourages more engaging storytelling around intangible cultural heritage through interactive topics and dedicated live streaming sessions [5] - The ongoing "Intangible Cultural Heritage Products on Douyin" campaign aims to enhance visibility and sales for these unique products during major promotional events like the 618 shopping festival [5]