【行业深度】洞察2025：中国预制菜行业竞争格局（附细分领域企业竞争力评价等）

Group 1: Industry Overview - The pre-prepared food industry in China is experiencing intense competition, with major players like Anjuke Food, Yum China, Shuanghui Development, and others leading the market [1][2][16] - The industry is characterized by a low market concentration, with many companies competing across various product segments, resulting in significant performance disparities among them [16] Group 2: Competitive Landscape - Anjuke Food ranks first in the pre-prepared food sector, followed by Yum China, Shuanghui, Juewei Food, and Weizhi Xiang in the top five positions [1] - The revenue scale of Shuanghui Development and Anjuke Food exceeds 10 billion yuan, while companies like Chunxue Food and Guolian Aquatic Products also maintain a leading position in terms of revenue [2][10] - The overall revenue of the industry is expected to decline in 2024, but Anjuke Food's frozen prepared food and dishes achieved a 13.04% year-on-year growth in the first half of 2024 [2] Group 3: Profitability Analysis - The gross profit margins of pre-prepared food companies vary significantly, with Guangzhou Restaurant leading at 26.08%, while companies like Yike Food and Delisi have margins below 10% [5][10] - The profitability of the pre-prepared food sector is under pressure, with many companies facing operational challenges despite some achieving growth [2][5] Group 4: Market Segmentation - In the vegetable-based pre-prepared food segment, Shuangta Food and Qianwei Central Kitchen are the leading companies, focusing on fresh vegetable products [8] - The meat and poultry pre-prepared food market is highly competitive, with Shuanghui Development maintaining a strong market position due to its brand influence and product diversity [9] - The aquatic product segment features companies like Anjuke Food and Dahu Co., which leverage their resource advantages to develop high-end products [11] Group 5: Regional Distribution - As of April 2025, there are 13,971 companies in the pre-prepared food sector in China, with the majority located in Shandong, Henan, Jiangsu, and Anhui provinces [14] - Shandong province has the highest number of pre-prepared food companies, accounting for 21.2% of the national total, benefiting from its agricultural resources and transportation advantages [14] Group 6: Competitive Forces - The pre-prepared food industry faces moderate threats from potential entrants due to low technical barriers, while the bargaining power of suppliers and consumers is relatively weak [16] - The industry is challenged by substitutes such as home cooking and dining out, but the convenience and standardization of pre-prepared foods position them as a significant part of future diets [16]