价格战愈演愈烈，曾经和星巴克齐名的咖啡品牌，如今在宁波正常营业的只剩两家

Core Insights - Starbucks announced a price reduction for several products starting June 10, contrasting with the struggles faced by Costa Coffee, which has seen a significant decline in its presence in the market [1][4]. Company Overview - Costa Coffee was founded in London in 1971 and entered the Chinese market in 2006, positioning itself as a premium brand slightly above Starbucks, claiming to embody European aristocratic charm [4]. - In 2020, Costa Coffee began withdrawing from various markets, including a complete exit from Qingdao and temporary closures in Beijing and Shanghai [4]. Market Position - Over the past five years, the coffee market has become increasingly competitive, with Costa Coffee's operational stores in Ningbo decreasing from four to only two currently [4]. - Starbucks continues to grow, benefiting from its strong marketing and social attributes, which Costa Coffee lacks, leading to perceptions of Costa's products as less competitive in terms of price and taste [6]. Consumer Sentiment - Consumer feedback indicates dissatisfaction with Costa Coffee's pricing and product quality compared to Starbucks, with comments highlighting the lack of compelling reasons to choose Costa over its competitors [7][9]. - Despite challenges, Costa Coffee has shifted focus towards ready-to-drink products, which may appeal to its loyal customer base [21].