Zhong Guo Qi Che Bao Wang·2025-06-10 08:32Core Insights - The rapid growth of the new energy vehicle (NEV) industry and the trend towards rational consumption are driving domestic tire brands to achieve breakthroughs in sales and brand recognition through online transformation [3][5][9] - Linglong Tire has emerged as a significant player, with a remarkable 430% year-on-year increase in sales during the recent JD.com 618 shopping festival, highlighting its strong market performance [3][4][6] Group 1: Technological Advancements - Linglong Tire has integrated RFID chips into its products, allowing for full traceability from production to disposal, enhancing quality control and after-sales service [4] - The company has developed a self-repairing tire technology that addresses safety concerns for NEVs, positioning itself as a leader in the domestic NEV tire market [5][9] - Innovations such as the "Dandelion Rubber" technology and the "Silent Cotton" technology demonstrate Linglong's commitment to sustainability and noise reduction [5][9] Group 2: Channel Transformation - The partnership with JD.com has enabled Linglong Tire to expand its online presence, increasing the number of products available from 120 to 300 within a year [6] - The launch of a tire trade-in program in collaboration with local governments has further boosted sales, with a reported 500% year-on-year increase in daily sales for Linglong Tire [7][9] Group 3: Market Opportunities - The current low car ownership rate in China presents significant growth potential for both the automotive and tire replacement markets [9] - The rise of the Z generation as a consumer group, coupled with increased national pride, is driving a preference for domestic brands [9][10] Group 4: Strategic Collaborations - Linglong Tire's high-end product line, the "Master Series," is positioned to compete directly with international brands, showcasing the company's technological capabilities and commitment to quality [10] - The collaboration with JD.com is expected to triple Linglong Tire's sales on the platform over the next year, emphasizing the importance of strategic partnerships in driving growth [10]