Sou Hu Cai Jing·2025-06-10 10:32Core Insights - The report "Development Trends of Chinese Brands under the AI Wave" highlights that AI technology is profoundly reshaping the consumer market, presenting both opportunities and challenges for Chinese brands [1][2][6]. Consumer Familiarity and Demand - By 2025, following the release of the DeepSeek-R1 model, over half of the surveyed users reported familiarity with AI technology, with 80% believing AI can solve some daily problems [1][11]. - There is a strong demand for AI-integrated products, with 47% of consumers insisting that future purchases must incorporate AI technology, and 73% preferring Chinese brands that offer AI features [1][12]. Key Consumer Segments - Three primary consumer groups have been identified: seasoned professionals who favor tech products and are willing to pay a premium for AI features; family decision-makers who seek localized AI applications; and single young adults who are eager to try new tools, with differing interests in entertainment and beauty-related AI services [1][13]. Brand Performance and Consumer Perception - Chinese brands like Huawei, Xiaomi, and Haier are leveraging AI to enhance their technological and innovative image, although there is still room for improvement in solving complex AI-related issues [2][23]. - Consumers recognize that brands integrating AI technology can convey a sense of technological leadership, innovation, and relevance, which is crucial for brand perception [11][24]. Information Channels and Consumer Engagement - Key channels for consumers to access AI information include WeChat ecosystems, short video platforms, and e-commerce sites, where technical education and product launches can effectively stimulate interest [2][25][28]. - The report indicates that consumers are increasingly engaging with AI products, with significant interest in smart wearables, home appliances, smartphones, and vehicles, as well as services like health management and education [12][34]. Market Trends and Future Expectations - The report anticipates that the integration of AI into consumer products will continue to grow, with a notable shift from novelty to necessity in AI capabilities [12][22]. - There is a strong expectation for Chinese brands to deepen the integration of AI into their offerings, enhancing both the intelligence of products and the overall consumer experience [2][21].