短视频里的就业“造梦场”：直播氛围师让农产品走出大山

Core Insights - The rapid growth of short video platforms is approaching 1 billion monthly active users, which supports the expansion of their business landscape and positions them as a significant source of domestic employment [1] Employment Impact - As of the end of 2024, Kuaishou has created 43.2 million job opportunities, with 23 million being direct jobs for short video creators and streamers, and 20.2 million indirect jobs, including 5.73 million from content ecosystems and 14.47 million from live e-commerce ecosystems [2] - The integration of short video and live streaming platforms with the real economy is fostering new industries and professions, contributing to a digital transformation that enhances employment opportunities [3][11] New Occupations - The platform economy has led to the emergence of new job roles such as user growth operation specialists, online streamers, and live recruitment specialists, which have been officially recognized as new professions by the Ministry of Human Resources and Social Security [6] - Kuaishou's data indicates that by the end of 2024, the platform has generated 174 new job roles, with live e-commerce GMV (Gross Merchandise Volume) growth of 1 billion yuan leading to an increase of approximately 1,200 jobs [12] Recruitment Innovations - Live streaming recruitment has proven to be significantly more efficient than traditional recruitment methods, with some HR companies reporting up to ten times the efficiency [17] - Kuaishou's "Kuaipin" service, launched in January 2022, combines internet and live streaming for recruitment, addressing the job-seeking needs of key groups such as unemployed graduates and migrant workers [20] Training and Development - Public employment service departments are increasingly offering free live operation vocational training courses, covering areas such as e-commerce operations and short video production, which not only help key groups find employment but also provide long-term career development opportunities [20]