市市场监管局保障消费者“后悔权”

Core Points - The implementation of the national standard "After-sales Service No-reason Return Service Specification" (GB/T 44904—2024) on May 1, 2025, aims to standardize no-reason returns for offline retail, addressing consumer pain points related to unclear return processes and policies [1] - The new regulation provides clear guidelines for both consumers and merchants, covering return conditions, processes, and service supervision, promoting a shift from price competition to service competition in the consumer market [1] - Dalian's market regulatory authority has proactively engaged in this initiative since 2021, resulting in over 300 merchants participating in the commitment system and processing more than 300,000 returns, amounting to nearly 64 million yuan [1] Industry Impact - The standardization of return policies is expected to enhance consumer confidence in offline shopping, creating a "worry-free return" shopping environment [1] - The initiative encourages merchants to improve product quality and service levels, aligning with the growing consumer demand for better shopping experiences [1] - The establishment of a dynamic management mechanism for committed merchants aims to ensure efficient handling of return disputes, thereby enhancing consumer satisfaction [1]