“定价的时候没想到会这么受关注”，上海一新盘单价超30万元/㎡背后

Core Viewpoint - The recent launch of the Poly Expo Tianyue Phase 7 in Shanghai has set a new record for housing prices in the city, with the highest unit price reaching approximately 30.27 million yuan per square meter, surpassing previous records and highlighting the increasing value of Shanghai real estate [2][12]. Pricing Strategy - The pricing of the properties is influenced by the scarcity of high-end river-view luxury apartments, with the top-floor unit being particularly sought after due to its unique features and views [3][4]. - Factors such as the height of each unit, the quality of the layout, and the sales performance of comparable properties in the market were considered in determining the pricing [3][4]. Property Details - The Poly Expo Tianyue Phase 7 consists of 76 large units, all over 200 square meters, with the most expensive unit priced at approximately 30.27 million yuan, while the least expensive unit is priced at about 11.41 million yuan per square meter [4][8]. - The luxury units feature high-end finishes and amenities, including spacious layouts, multiple balconies, and access to a two-level underground clubhouse with facilities akin to a five-star hotel [8][10]. Market Demand - There has been a significant interest from various high-profile buyers, including executives from listed companies, real estate entrepreneurs, and celebrities, indicating a strong demand for luxury properties in Shanghai [11]. - The recent price surge has sparked discussions on social media, with many expressing that such prices are becoming the norm in Shanghai's real estate market [12]. Market Trends - The overall trend in Shanghai's luxury real estate market shows an upward trajectory in pricing, with several new projects also reporting increased prices compared to previous launches [14]. - The willingness of buyers to pay a premium for scarce and high-quality properties suggests a robust market outlook, with expectations for continued activity in the luxury segment [14].