GREE(SZ:000651) Xin Lang Cai Jing·2025-06-10 11:24Revenue and Profitability - In 2024, the company's operating revenue was 189.16 billion yuan, a decrease of 7.26% compared to 203.98 billion yuan in 2023 [1] - The net profit attributable to shareholders was 32.18 billion yuan, an increase of 10.91% from 29.02 billion yuan in 2023 [2] - The basic earnings per share rose to 5.83 yuan, up 11.69% from 5.22 yuan in 2023, indicating improved profitability despite revenue decline [2] Cost Management and R&D Investment - Sales expenses decreased significantly by 34.11% to 9.75 billion yuan from 14.80 billion yuan in 2023, reflecting a strategic adjustment in sales [3] - Management expenses also fell by 7.41% to 6.06 billion yuan, suggesting enhanced internal management efficiency [3] - R&D expenses increased by 2.10% to 6.90 billion yuan, with R&D investment amounting to 7.14 billion yuan, representing 3.77% of operating revenue, up from 3.43% [4] Cash Flow and Financial Activities - The net cash flow from operating activities dropped by 47.93% to 29.37 billion yuan from 56.40 billion yuan in 2023, potentially affecting short-term liquidity [5] - The net cash flow from investing activities improved by 62.07% to -15.56 billion yuan, indicating a more cautious investment strategy [5] - The net cash flow from financing activities decreased by 44.90% to -23.70 billion yuan, primarily due to reduced cash inflows related to financing activities [5] Executive Compensation - The chairman received a pre-tax remuneration of 14.37 million yuan, while the general manager earned 8.62 million yuan during the reporting period [7] - The compensation scheme aims to incentivize executives and enhance operational efficiency, balancing executive interests with long-term company performance [7]