3 6 Ke·2025-06-10 11:48Group 1 - The automotive industry in China is experiencing intense competition, with major players engaging in public disputes and accusations, highlighting the severity of "black PR" tactics used against competitors [1][2][3] - BYD's rapid growth from 730,000 units in 2021 to over 3 million units in 2023 has positioned it among the top ten global automakers, causing tension with rivals like Great Wall Motors [3][4] - Great Wall Motors has chosen not to engage in price wars, achieving a revenue of 200 billion yuan in 2024, but its sales only increased by 0.2%, indicating a struggle in the domestic market [3][4] Group 2 - The price war in the automotive sector is escalating, with over 200 models experiencing price cuts in 2024, and more than 60 models already discounted in the first four months of 2025 [4][5] - A significant percentage of dealers (84.4%) are selling vehicles at a loss, with 60.4% facing losses exceeding 15% per vehicle, leading to an industry profit margin dropping below 4% [5][6] - The Chinese government is addressing the issue of "involution" in the industry, with multiple ministries calling out the detrimental effects of excessive competition [6][7] Group 3 - Companies are exploring three main strategies to break through the current challenges: technological advancement, high-end market transformation, and international expansion [7][8] - BYD is focusing on technological innovation with its blade battery and DM-i hybrid technology, while Great Wall Motors is pursuing high-end branding despite declining sales in other segments [7][8] - The automotive industry is at a critical juncture, with warnings that without proper cost control and technological barriers, it risks repeating the mistakes of the solar industry, which faced severe losses due to similar competitive pressures [8][9]