Sou Hu Cai Jing·2025-06-10 12:09Core Points - The "618 Longjiang E-commerce Festival" will be held in Heilongjiang Province from June 11 to June 25, aiming to stimulate consumer spending with various promotional activities [1][4] - The event will feature a launch ceremony in Qiqihar City, showcasing local products through a "one city, one product" format and offering immersive shopping experiences [4][7] - The festival will leverage online platforms to provide a digital shopping experience, featuring over a thousand quality products and various promotional strategies [7][8] Group 1 - The festival will include 63 supporting activities across the province, such as live-streaming events with local officials promoting regional products [4][8] - Consumers will benefit from multiple subsidies when purchasing electronics and home appliances through e-commerce platforms during the festival [7][8] - The first "Qixian Meishi MALL" by JD Group will open in Harbin, featuring over 30 restaurant brands and unique promotional activities [7] Group 2 - The Heilongjiang Provincial Department of Commerce has been actively promoting e-commerce initiatives, resulting in a total of 6,869 live-streaming events and cumulative sales of 3.16 billion yuan [8] - Major e-commerce platforms like JD, Taobao, and Meituan are establishing a presence in Heilongjiang, contributing to the growth of the local e-commerce ecosystem [8] - Online retail sales in Heilongjiang increased by 11.9% year-on-year in the first quarter, indicating a significant release of online consumption potential [8]