Core Insights - The market share of RT-Mart in Beijing is gradually shrinking, with the recent closure of its Xihongmen store, leaving only one store remaining in the city [1][4] - RT-Mart's parent company, Gao Xin Retail, reported a revenue of 71.552 billion yuan and a net profit of 386 million yuan for the fiscal year 2025, indicating a turnaround from previous losses [1][8] - The company is undergoing significant operational restructuring, including the closure of several stores and a reduction in operational zones from five to four [6][7] Store Closures - The Xihongmen store has officially ceased operations, with its space being replaced by a 7FRESH supermarket, and the remaining RT-Mart store in Beijing is located in Fengtai District [4] - Consumers expressed mixed reactions to the closure, with some noting the outdated environment and average product value [4] - RT-Mart has proactively closed several stores across various regions, including Wuhan and Jiangsu, to adapt to market challenges [4][5] Financial Performance - Gao Xin Retail has closed eight large stores and one medium-sized supermarket, with one large store being converted into a membership store [5] - The company has faced significant losses over the past three fiscal years, totaling 3.45 billion yuan, prompting a need for cost-cutting measures [6][8] - The reported profit turnaround was largely achieved through a reduction in sales and marketing expenses by 2.95 billion yuan, alongside a decrease in personnel costs [8] Management Changes - Following a significant share sale to Dehong Capital, Gao Xin Retail has undergone management changes, including the resignation of its founder from the board [6][7] - The new management is focused on restructuring operational zones and improving efficiency to better adapt to market demands [7] Strategic Shift - RT-Mart is shifting its focus towards the more popular medium-sized supermarket format, RT-Mart Super, which has shown promising sales growth of 5.9% [8][9] - The medium-sized supermarkets are designed to be more flexible and better suited to current consumer preferences, with a smaller footprint and a curated selection of products [9] - The transition to this new format may involve challenges in supply chain management and operational adjustments [9]
北京仅剩一家店 大润发“转舵”