Honoring American Hero’s: American Rebel Light Beer Proudly Hosting the 101st Airborne Division's Week of the Eagles Concert in Conjunction with the Celebration Honoring the U.S. Army 250th Birthday at Fort Campbell, Kentucky

Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) is transitioning into the beverage industry with the introduction of American Rebel Light Beer, which is marketed as "America's Patriotic Beer" [19][11] - The company has previously operated primarily as a designer, manufacturer, and marketer of branded safes and personal security products [19] Event Details - American Rebel is hosting the Week of the Eagles Concert on June 14, 2025, at Fort Campbell, celebrating the 250th birthday of the United States Army [1][7] - The event will feature a live air assault demonstration and a concert headlined by CEO Andy Ross, aimed at honoring military service members [2][3] Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients without corn, rice, or additives [18][17] - The beer is positioned as a patriotic product, aligning with the values of freedom and quality, and is available at various events and locations [11][16] Historical Context - The U.S. Army, founded in 1775, has a rich history of service and sacrifice, with the 101st Airborne Division, known as the "Screaming Eagles," playing significant roles in major conflicts [4][6] - The 250th birthday celebration serves as a reminder of the Army's dedication to national defense and the legacy of the Screaming Eagles [8][9]