ONE Doubles Down on Chocolate with New Hershey's Collaboration

Company Overview - The Hershey Company is an industry-leading snacks company generating over $11.2 billion in annual revenues, with a portfolio that includes iconic brands such as HERSHEY'S, Reese's, and Kit Kat® [6]. - Hershey operates in approximately 70 countries and employs more than 20,000 people worldwide [6]. Product Launch - The ONE x Hershey's Double Chocolate flavored protein bar is designed to meet the demand for convenient and nutritious snacks, combining real Hershey's cocoa and chocolate chips [1][2]. - This product aims to deliver a rich chocolate experience while catering to on-the-go lifestyles [1]. Marketing and Promotion - The launch is celebrated through a partnership with professional golfer Bryson DeChambeau, who endorses the product as a key part of his performance routine [2][3]. - The brand is initiating the "Double or ONEthing Challenge" to engage fans and promote the product, encouraging participation during a major golf championship [3][4]. Availability - The ONE x Hershey's Double Chocolate flavored protein bar is currently available in select markets, with plans for nationwide availability soon [5].