时隔四年，国产游戏再夺苹果设计大奖！破局苹果游戏新生态：竞合仍是关键

Core Insights - The Apple Worldwide Developers Conference (WWDC) 2025 highlighted the success of Chinese game developer Paper Games, whose title "Infinite Warmth" won the "Visual and Graphics" category at the Apple Design Awards, marking a significant achievement for domestic games after four years [1][7] - The relationship between Chinese game developers and Apple's gaming ecosystem is characterized as mutually beneficial, with Apple providing a global platform for Chinese games while developers face challenges related to revenue-sharing models [3][10] Group 1: Game Performance and Market Impact - "Infinite Warmth" achieved a global pre-registration volume of 35 million before its launch, and on its first day, it reached a peak download of 820,000, ranking in the top 10 of the iOS free game charts in 108 countries [4][5] - The game combines innovative gameplay elements of dressing up and open-world exploration, allowing players to collect and purify items within the game [6][8] Group 2: Apple's Strategic Moves in Gaming - Apple introduced a new dedicated gaming application called Games, which is set to be pre-installed on all devices, aiming to create a vertical ecosystem similar to Xbox, integrating AI recommendations and social features [9][10] - Apple's efforts to enhance its presence in the PC gaming market include bringing major titles to Mac, as well as negotiating revenue-sharing models with leading game developers like Tencent [10][11]