任正非：企业的寒冬，不是靠熬过去的

Core Insights - In 2025, Huawei announced a remarkable annual revenue of 860 billion, marking its return to prominence despite ongoing U.S. chip sanctions, showcasing a significant technological breakthrough and a profound management revolution [2][3] - The transformation from a reliance on a "human wave tactic" for growth to the adoption of an advanced Integrated Product Development (IPD) system has redefined Huawei's collaboration across R&D, marketing, and supply chain, proving that its success is not coincidental [2][3] Strategic Insights - Huawei's product competitiveness stems from customer needs rather than merely technological advancements, recognizing that technology alone does not guarantee market success [12][13] - The company learned from past failures, such as being eliminated from selection by China Telecom due to a lack of alignment with operator needs, leading to a shift towards a customer-centric approach [13][14] - Huawei emphasizes a balance between addressing current customer pain points and future technological developments, encapsulated in the metaphor of "twisting a麻花" [16][17] Execution Insights - The IPD system integrates product investment management, customer-driven development, and structured processes to ensure the successful launch of competitive products [23][24] - Key success factors include selecting the right market opportunities, executing product development correctly, and effectively managing customer needs [25][26][27] - The structured IPD process allows Huawei to move away from reliance on individual heroes, enabling systematic and continuous product development that meets customer requirements [29][30] Quality Management Insights - Huawei's quality management has evolved over 30 years, transitioning from reliance on suppliers to a comprehensive quality assurance system that emphasizes prevention over inspection [32][35] - The introduction of a "big quality" management system reflects a shift from product-centric quality control to a holistic approach that encompasses all aspects of the company [41][42] - The company recognizes that quality is foundational to its survival and growth, with a focus on preventing issues at the source rather than merely addressing them post-factum [43] Evolution Insights - Continuous evolution is essential for survival in a competitive landscape, with Huawei adopting a strategy of "cutting feet to fit shoes," emphasizing the importance of understanding and adapting Western management practices [45][50] - The company believes that proactive transformation, rather than merely enduring challenges, is key to thriving in difficult times, as demonstrated by its resilience in the face of U.S. sanctions [53]