Group 1: Graduation Travel Market Trends - The graduation travel market is experiencing significant growth as high school graduation exams conclude and summer vacation approaches, with a notable increase in travel product bookings across various platforms [1][2] - Popular travel destinations for graduates include cities like Chengdu, Kunming, Chongqing, Beijing, Nanjing, Shanghai, and Sanya, with a trend towards "1+1" travel packages for graduates and their parents [1] - The average price of flights and hotels in June is approximately 40% lower compared to July and August, making it an attractive time for students to travel [1][2] Group 2: Travel Preferences and Booking Patterns - High school graduates are particularly drawn to historical and cultural cities such as Beijing, Nanjing, Xi'an, and Suzhou, with museum visits becoming a necessity for them [2] - The trend in graduation travel is shifting towards longer and themed trips, with a 35% increase in long-distance flight bookings, particularly for the Northwest route due to the full opening of the Duku Highway [2] - The top 10 hotel booking destinations for graduation travel in June include Beijing, Shanghai, Nanjing, Guangzhou, Chengdu, Hangzhou, Chongqing, Qingdao, Changsha, and Xi'an [2] Group 3: Discounts and International Travel - Several scenic spots are offering free admission or discounts for high school graduates, such as the Qinghai Chaka Salt Lake and various historical sites in Henan and Tibet [3] - There is a surge in outbound travel among university graduates, with a 10% decrease in international flight prices compared to July and August, leading to a 60% increase in hotel bookings abroad [3] - The top 10 popular international travel destinations include Japan, South Korea, Thailand, Malaysia, and Indonesia, with significant growth in bookings for countries like Luxembourg and Kazakhstan [3] Group 4: Overall Travel Market Growth - The travel market is heating up as summer approaches, with over 5.03 million domestic flight bookings and 3.35 million international flight bookings recorded for July, marking a 7% increase compared to the previous year [4] - Popular outbound destinations remain concentrated in East Asia and Southeast Asia, with long-haul destinations like London, Moscow, and Sydney also attracting travelers [4]
毕业旅行市场逐渐火热 机票酒店预订迎来明显增长