从生产驱动向消费驱动

Core Viewpoint - The tourism industry is experiencing unprecedented opportunities and transformations as it shifts from a production-driven model to a consumption-driven one, with brand building in the new communication ecosystem being crucial [1][2] Group 1: Demand Aspects - Consumer demand is characterized by diversity, speed, quality, and cost-effectiveness, with a focus on emotional and rational decision-making [1] - The tourism consumption power is evolving towards more refined and personalized experiences, driven by consumers' increasing quality expectations and price sensitivity [1] Group 2: Supply Aspects - New technologies such as AI models and low-altitude economy are reshaping consumption patterns and injecting new momentum into the industry [2] - The transition to a consumption-driven model is redefining the future landscape of the tourism industry, enhancing operational efficiency and creating new customized and experiential tourism scenarios [2] Group 3: Brand Building - Brand building in the new communication ecosystem is essential for driving innovative consumption power, serving as the soul of the transformation [2] - The collaboration of various sectors, including academia and media, is aimed at deepening industry research and promoting resource integration to support brand storytelling and value dissemination [2]