At WWDC 2025, Apple sang developers' praises amid AI letdowns and App Store battles

Core Viewpoint - Apple celebrated its app developers during the WWDC 2025 keynote but failed to address the challenges faced by the developer community in recent years, raising questions about trust and support from the company [4][5][26]. Developer Relations - Apple has faced significant scrutiny and legal challenges regarding its App Store practices, which have strained relationships with developers [5][15]. - The company has not effectively communicated improvements or support for developers, missing an opportunity to acknowledge the difficulties they have encountered [19][26]. AI Integration and Features - Apple has delayed the launch of its AI-powered Siri, which was initially showcased at the previous WWDC, indicating ongoing challenges in delivering promised technology advancements [6]. - The company introduced some AI features, such as integrating OpenAI technology into its apps, but did not announce partnerships with other AI providers, despite speculation [12][14]. App Store Commissions and Policies - Apple recently lost a legal battle that requires it to allow developers to use alternative payment methods, which could impact its revenue model [15]. - The keynote did not address the controversial App Store commissions or any potential reductions, leaving developers uncertain about the future of in-app payment systems [18][20]. Developer Experience and Tools - Apple launched a standalone Games app but focused on consumer benefits rather than how it could support mobile developers [16]. - The company made some improvements to its developer tools, but these were perceived as temporary solutions rather than substantial support for developers [14][19]. Market Dynamics and Future Outlook - Apple subtly updated its App Review Guidelines, indicating a preference for maintaining its App Store as the primary marketplace, which may limit developers' options [20]. - The initial developer beta of iOS 26 suggests that Apple is prioritizing its own revenue generation through increased advertising opportunities for developers [21][23].