YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024

Core Insights - YouTube's creative ecosystem significantly contributes to the US economy, generating over $55 billion in GDP and supporting more than 490,000 full-time jobs [1][2] - The growth of the creator economy continues despite a decline in venture capital investment, indicating resilience in the sector [2] - In comparison to 2022, the creative ecosystem saw an increase of 100,000 jobs and $20 billion in GDP contribution, highlighting rapid growth [3] Economic Contribution - The creative ecosystem includes not only creators but also video editors, assistants, publicists, and employees of creator-oriented companies [2] - The substantial economic impact is attributed to YouTube's Partner Program, which allows creators to earn 55% of ad revenue, providing lucrative opportunities even for mid-range creators [4] Industry Challenges - Creators face challenges in accessing financial services, such as business credit cards and loans, despite their financial viability [5] - The establishment of the bipartisan Congressional Creators Caucus indicates growing recognition of the creator economy's potential and the need for better support from institutions [7]