Applovin(APP) MarketBeat·2025-06-10 21:38Core Viewpoint - AppLovin's stock experienced a significant drop due to its exclusion from the S&P 500 Index, despite a recent price target upgrade from Morgan Stanley, indicating mixed market sentiment towards the company [2][4][9]. Group 1: Stock Performance and Market Reaction - AppLovin's stock closed down over 8% on June 9, following the announcement that it would not be added to the S&P 500 Index [2][4]. - The company has seen a remarkable stock price increase of approximately 1,840% over the past two years [3]. - Morgan Stanley raised AppLovin's price target from $420 to $460, suggesting a potential upside of 20% from its June 9 closing price [3][4]. Group 2: S&P 500 Inclusion Implications - Inclusion in the S&P 500 Index is crucial for gaining exposure to institutional investors, which can significantly boost a company's stock price [4][5]. - AppLovin is one of only two companies with a market cap over $100 billion that is not part of the S&P 500, the other being Strategy [7]. - The exclusion from the index means AppLovin will miss out on substantial institutional buying, which typically occurs when new companies are added to the index [6][8]. Group 3: Business Developments and Future Outlook - AppLovin's advertising technology segment generated over $3.7 billion in sales over the last 12 months, contrasting with the performance of Strategy [8]. - The company is in the process of selling its first-party (1P) mobile game studios, which is expected to close in Q2 pending regulatory approval [11]. - Morgan Stanley believes that the sale of the 1P business will enhance AppLovin's overall value by allowing it to maintain high-margin ad revenue without the operational costs associated with running the studios [12][13].