直播电商监督管理办法公开征求意见 进一步压实平台企业的主体责任

Core Points - The article discusses the introduction of the "Live E-commerce Supervision and Management Measures (Draft for Comments)" aimed at enhancing the regulation of live e-commerce and protecting consumer and operator rights [1][2] - The measures outline the responsibilities and obligations of live e-commerce platform operators, including compliance with regulations, data reporting, and consumer protection [1] - The draft emphasizes the need for identity verification and qualification audits for live stream operators and marketing personnel, as well as the establishment of training mechanisms [1] Summary by Sections Responsibilities of Platform Operators - The draft specifies the responsibilities of live e-commerce platform operators in areas such as violation handling, qualification verification, information reporting, and dynamic management [1] - Operators are required to establish platform rules, strengthen identity verification, and enhance the handling of illegal activities [1] Responsibilities of Live Stream Operators and Marketing Personnel - The draft clarifies the obligations of live stream operators and marketing personnel, mandating the establishment of systems for information verification and public disclosure [1] - It prohibits false or misleading commercial promotions and requires service institutions to manage marketing personnel effectively [1] Supervision and Management Measures - The draft strengthens supervision methods, detailing jurisdiction, collaborative regulation, credit supervision, and corrective measures [2] - The market regulatory authority plans to refine the draft based on public feedback and implement a regular supervision system for live e-commerce [2]