在中国，遇见非遗的N种模样（深观察）

Core Viewpoint The 9th China Chengdu International Intangible Cultural Heritage Festival successfully showcased the diversity and vitality of intangible cultural heritage (ICH) from around the world, attracting participants from 84 countries and regions, and engaging nearly 2 million visitors in various activities. Group 1: Event Overview - The festival lasted for 7 days and featured nearly 600 items of intangible cultural heritage, with a theme focused on enhancing communication and sharing beautiful lives [3][9]. - A total of 23 themed activities were organized in Chengdu during the festival, drawing approximately 2 million attendees [3]. Group 2: Cultural Exchange and Innovation - The festival included a collaborative art installation named "Interwoven Universe," created by artisans from 11 countries, symbolizing cultural integration [7]. - Young inheritors of ICH are increasingly using digital technology to promote traditional crafts, with a notable 95% increase in users under 30 creating ICH-related videos on platforms like Douyin [6]. Group 3: Economic Impact - The festival generated over 16.04 million yuan in total sales, highlighting the commercial potential of ICH [9]. - The integration of ICH with various industries, such as toys and tourism, is being explored, with successful examples like the "Hui Zhou Fish Lantern" attracting over 6 million visitors during the Spring Festival [11][12].