3 6 Ke·2025-06-11 01:45Group 1 - The core focus of Great Wall Motors is the transformation of its sales strategy, particularly through the establishment of direct sales stores for the Wey brand, aiming to enhance customer engagement and streamline operations [1][2][8] - The company has built over 430 user centers under the Great Wall Smart Selection initiative, with plans to expand to 600 stores covering more than 200 cities by the end of the year [3][8] - Wey brand has shown significant growth, with sales reaching 24,000 units in the first five months of the year, a year-on-year increase of approximately 43.6%, making it the fastest-growing brand under Great Wall [5][8] Group 2 - The restructuring of the sales channels has led to the withdrawal of the Tank brand from the direct sales model, while Wey will become a fully direct sales brand, indicating a strategic shift in focus [5][11] - Great Wall Motors has faced challenges in resource allocation and execution of its new strategy, with ongoing debates among management regarding the implementation timeline and resource distribution [5][7] - The company aims to create a dual sales system combining direct sales and traditional dealerships, but has encountered issues with overlapping product offerings and competition between the two channels [9][11] Group 3 - The establishment of the Great Wall Smart Selection initiative is part of a broader transformation strategy, with the goal of improving product development and sales alignment [8][15] - The company has recognized the need for a clear distinction between its direct sales and dealership networks, leading to a separation of product offerings to avoid internal competition [11][12] - Great Wall Motors is striving to enhance its operational efficiency and responsiveness to market demands through its direct sales model, while also addressing potential challenges such as inventory management and maintaining sales momentum [15][16]