“一带一路”上的张家港 ④丨英瑞世家：跨界焕新 “圈粉”海外市场

Core Viewpoint - The article highlights how Jiangsu Yingrui Shijia Industrial Co., Ltd. leverages the Belt and Road Initiative to expand its market presence in various industries, including denim fabrics, high-end auto parts, and eco-friendly home appliances, while also exploring new opportunities in the pet economy. Group 1: Company Performance and Market Opportunities - The company has seen a 20% increase in denim fabric production compared to the previous year, driven by demand from customers in Belt and Road countries [1] - Jiangsu Yingrui has developed over 7,000 types of denim fabrics and established long-term partnerships with more than 60 international brands [1] - The company exports smart eco-friendly home appliances to 57 countries, including Russia, responding to both national and international market demands [1] Group 2: New Business Ventures - At the recent Canton Fair, the company showcased over 50 smart pet products, attracting significant interest from buyers in the Middle East and Southeast Asia [3] - A Turkish client expressed immediate interest in a new product, leading to discussions for future orders shortly after the fair [3] Group 3: Strategic Shifts and Innovations - The company is transitioning from semi-finished product processing to direct consumer engagement, aiming to create its own domestic brand [5] - The chairman emphasizes the need for continuous adaptation to market changes, indicating a strategic shift to develop products that directly address consumer needs [5] - The company has successfully launched its own brand of air purifiers, capitalizing on existing production and research capabilities [7] Group 4: Industry Trends and Future Outlook - The pet economy in China is projected to reach nearly one trillion yuan, showcasing significant growth potential [7] - The company aims to utilize its manufacturing advantages to innovate and capture opportunities in the pet market [7] - The article concludes with a broader perspective on the resilience and ambition of Chinese private enterprises in enhancing the global presence of "Made in China" products [8]