假日消费新意浓——古尔邦节假期新疆消费市场一线观察

Group 1 - The core viewpoint of the articles highlights the vibrant consumption market in Xinjiang during the Gulebong Festival, with a stable supply of goods and a significant increase in consumer enthusiasm [1][2][4] - Key retail and catering enterprises reported a sales increase of 3.6% compared to the same period last year, indicating a positive trend in consumer spending [1][4] - Various promotional activities and events were organized by businesses, such as the "Summer Fire Shopping Discounts" in Urumqi, which included over 50 promotional events [2][4] Group 2 - The integration of policy and market initiatives has effectively stimulated consumption, with local governments issuing electronic consumption vouchers and subsidies to boost spending [4][5] - The "old for new" policy has been a strong driver of consumption growth, with 181.1 million units applied for subsidies, leading to a direct consumption increase of 167.2 billion [5] - The demand for leisure activities, such as outdoor camping and cultural tourism, has surged, with significant sales increases in related equipment and services [6][7] Group 3 - The family-oriented consumption trend has been a key factor in driving shopping mall traffic, with innovative experiential activities attracting more visitors [10] - Urumqi's shopping centers reported a 40% increase in sales during the festival, driven by family-friendly events and activities [10] - The development of night markets and rural tourism projects has further enriched the consumer experience and stimulated local economies [10][11]