3 6 Ke·2025-06-11 03:23Group 1 - Starbucks China is focusing on the non-coffee beverage market, launching a new strategy of "morning coffee, afternoon non-coffee" with significant price adjustments for its summer offerings [1][6][8] - The introduction of new products includes popular categories like Frappuccino, iced tea, and tea lattes, aimed at enhancing the afternoon tea experience [1][6][8] - The competitive landscape is intensifying as brands like Luckin Coffee and Tims are also expanding their tea offerings, indicating a trend where coffee and tea boundaries are blurring [1][5][11] Group 2 - The consumer demand for diverse beverage options is rising, with a notable increase in non-coffee drink consumption during the afternoon tea hours [4][5][9] - The "morning coffee, afternoon tea" trend is becoming a social norm among urban professionals, with significant online engagement around this concept [2][4] - The market for new tea beverages is projected to grow, with the new tea drink market expected to reach 149.8 billion yuan in 2023 and potentially exceed 200 billion yuan by 2025 [13] Group 3 - Starbucks is leveraging a combination of quality, scene, and affordability to capture the growing afternoon tea market, with a focus on local adaptation [8][9][18] - The company's financial performance in China shows positive growth, with revenues reaching 739.7 million USD in Q2 2025, a 5% year-on-year increase [8][12] - Luckin Coffee's strategy of integrating tea into its offerings has shown success, with its light milk tea series achieving significant sales, indicating a successful "coffee-tea" fusion approach [11][12] Group 4 - The competition between coffee and tea brands is expected to intensify, with both sectors experiencing rapid expansion and overlapping consumer bases [13][14][18] - Brands are increasingly innovating by launching hybrid products that combine coffee and tea, catering to the evolving preferences of consumers [14][15] - The future of the market will depend on brands' ability to meet diverse consumer needs across various scenarios, emphasizing the importance of product innovation and marketing strategies [18]