齐鲁银行开展“普及金融知识万里行”活动

Core Viewpoint - Qilu Bank is actively promoting financial knowledge and consumer protection through various initiatives, aiming to safeguard customer rights and enhance financial literacy among specific groups, particularly the elderly and new citizens [1][2][3][4][5][6] Group 1: Financial Knowledge Promotion - Qilu Bank has established a financial knowledge promotion area in its branches, displaying materials such as "Elderly Fraud Prevention Guide" and "Understanding Suitability Management" to educate customers [2] - The bank's staff actively engage with customers, focusing on common scams targeting the elderly and new citizens, using simple language to explain fraud tactics [2][4] - Interactive sessions like "Financial Knowledge Q&A" are organized to reinforce understanding of key principles such as not transferring money easily and not disclosing personal information [2] Group 2: Integration of Education and Service - Financial education is integrated into daily services, with lobby managers conducting "micro-lectures" on topics like account and payment security while customers wait [3] - Counter staff provide fraud reminders during transactions, promoting a security mindset among customers [3][5] Group 3: Social Responsibility and Community Engagement - On June 9, 2025, Qilu Bank organized a community outreach event for sanitation workers, providing them with essential supplies and educating them on financial fraud prevention [4] - The initiative combines financial education with community support, enhancing the financial risk awareness of frontline workers [4] Group 4: Employee Training and Capability Building - The bank promotes a "Weekly Learning" initiative to enhance staff understanding of consumer rights protection and fraud detection [5] - Staff training includes practical simulations to improve skills in identifying fraudulent practices and communicating risks to customers [5] Group 5: Long-term Mechanism and Commitment to Financial Literacy - Qilu Bank emphasizes the importance of continuous financial education as a means to protect customer rights and uphold its commitment to financial service [6] - Future plans include refining the educational approach and expanding outreach to cover more target groups, ensuring that financial safety concepts are integrated into customers' daily lives [6]