SHUANGHUI(SZ:000895) Huan Qiu Wang·2025-06-11 05:55Core Viewpoint - The company is leveraging a full industry chain layout and digital upgrades to address raw material supply challenges in the meat processing industry, promoting high-quality development in the poultry sector [1][5]. Group 1: Industry Challenges and Solutions - The Chinese meat processing industry has long faced issues such as fragmented upstream breeding and significant fluctuations in raw material prices [1]. - In 2019, the company established a poultry division, investing 5.898 billion yuan to build three modern poultry bases, creating a complete industry chain from feed processing to slaughtering [1]. - The company's annual output capacity for market chickens has reached 300 million, ranking among the top three in self-breeding and self-raising, thereby reducing reliance on external raw material procurement [1]. Group 2: Digital Transformation - The company is advancing the deep application of digital technology in the breeding process, transforming traditional farms into "digital factories" by integrating IoT, big data, and AI technologies [1]. - Real-time data on temperature, humidity, and feed consumption from over 90 sites is synchronized to a dispatch center, allowing for automated control of environmental parameters [1]. Group 3: Product Diversification - The company is continuously developing diversified products to stimulate consumer demand, with its "Five Advantages" fresh chicken brand becoming a key product alongside meat products and chilled meat [4]. - New products such as Orleans chicken wings and pan-fried chicken fillets are popular among consumers due to their low fat, low calorie, high protein, and easy cooking characteristics [4]. - The company targets Generation Z with small packaging and convenience strategies for the C-end market, while collaborating with leading restaurant enterprises to develop customized ingredients for the B-end market [4]. Group 4: Future Development - The integrated green industry chain, driven by industrialization and diversification, enhances the company's control over raw materials, competitive efficiency, and market adaptability, paving the way for a more resilient future in the poultry industry [5].