“老招行人”董方出任招银理财总经理，万亿理财巨头如何破局规模和业绩下行？

Core Viewpoint - The appointment of Dong Fang as the new general manager of Zhao Yin Wealth Management is part of a broader personnel change within the financial institutions of the China Merchants Group, aiming to strengthen collaboration with the parent bank and enhance operational efficiency [1][2]. Group 1: Management Changes - Dong Fang, previously the deputy general manager of China Merchants Fund, has been appointed as the general manager of Zhao Yin Wealth Management, succeeding Zhong Wenyue [1]. - Zhong Wenyue has transitioned to the role of general manager at China Merchants Fund after serving as the president of Zhao Yin Wealth Management [1][2]. - Both Dong Fang and Zhong Wenyue have extensive experience within the China Merchants Bank, which is expected to facilitate better synergy between Zhao Yin Wealth Management and its parent bank [2]. Group 2: Business Performance - As of the end of 2024, Zhao Yin Wealth Management manages assets totaling 2.47 trillion yuan, maintaining its position as the largest wealth management company in the industry, despite a decline of 307.34 billion yuan since the end of 2021 [1][4]. - The wealth management market in China has shown signs of recovery, with the total market size reaching approximately 29.95 trillion yuan by the end of 2024, reflecting an increase of 11.75% since the beginning of the year [4]. - Zhao Yin Wealth Management's net profit has decreased for two consecutive years, with a reported profit of 2.739 billion yuan in 2024, down 14.14% year-on-year [5]. Group 3: Investment Strategy - Zhao Yin Wealth Management has been focusing on equity investments, with its equity and mixed financial products showing competitive average returns in the industry, achieving 15.14% and 4.74% respectively in 2024 [3]. - The company has been actively building a professional investment research team to enhance its capabilities in multi-asset and multi-strategy investment approaches [3]. - Despite a focus on stable and low-volatility fixed-income investments, the performance of these products has not been as strong, leading to concerns about overall profitability [3][4].