210亿转转，猛投二手奢侈品

Core Viewpoint - The company, Zhuanzhuan Group, has opened its first offline store, "Super Zhuanzhuan," which focuses on selling second-hand luxury goods and aims to transform its brand image from a second-hand mobile phone platform to a multi-category second-hand marketplace [2][11]. Group 1: Store Concept and Strategy - The "Super Zhuanzhuan" store is the first multi-category second-hand warehouse store in China, covering over 3,000 square meters and offering a variety of second-hand products including bags, clothing, and jewelry [2][5]. - The store features 30,000 SKUs and is designed to meet consumer demand for a larger shopping experience compared to traditional small second-hand stores [5][6]. - The management has not set a profitability timeline for the store, focusing instead on refining operational processes and establishing a replicable business model [4][10]. Group 2: Integration and Supply Chain - The opening of the store follows the full acquisition of Hongbulin by Zhuanzhuan in September 2024, marking a significant step in their integration efforts [12]. - The products sold in the store are sourced from Hongbulin's warehouse, utilizing its authentication capabilities and user resources, with both systems now interconnected [13]. - The company aims to create a trust space for consumers, allowing them to physically inspect products, which enhances the credibility of the online platform [14][15]. Group 3: Customer Experience and Market Position - The store's design emphasizes simplicity and authenticity, avoiding luxury decor to highlight the products themselves [9][8]. - The target demographic for the store includes primarily female shoppers, with many customers spending considerable time browsing [14]. - The return rate for products sold in the store is reported to be ten times better than that of purely online sales, indicating improved customer satisfaction [16]. Group 4: Future Outlook - The company currently has no plans for an IPO, with its consumer electronics business already profitable while the multi-category business is still in the investment phase [17]. - The management expresses a commitment to iterating and evolving the "Super Zhuanzhuan" concept, maintaining a startup mentality despite the company's ten-year history [18].