宁夏酒旅融合“正绽芬芳”（文旅新象）

Core Viewpoint - The Helan Mountain East Foothill wine region in Ningxia is evolving into a popular wine tourism destination, with a focus on integrating wine and travel experiences to attract more visitors and enhance sales [6][8][11]. Industry Overview - The Helan Mountain East Foothill wine region is China's largest concentrated area for wine grape production, housing 261 wineries and producing 140 million bottles of wine annually, accounting for nearly 50% of the country's wine production [7]. - The region attracts over 3 million tourists each year, generating a comprehensive economic benefit of 45 billion yuan [7]. Wine Tourism Development - The integration of wine and tourism has become a consensus among industry players, with new projects like the Yulu Winery aiming to commence production in time for the summer and autumn tourism peak [6][8]. - The proximity of wineries to popular tourist attractions, such as the Zhenbeibu Film Studio and Helan Mountain Rock Paintings, provides a significant advantage for converting tourist traffic into wine sales [9]. Innovative Business Models - The emergence of personalized experiences is seen as a key to breaking into new markets, with establishments like the Anmo Hotel offering diverse activities and a comprehensive consumption platform [11]. - Recent initiatives, such as the "Wine Travel" theme event, aim to foster collaboration between wineries and local accommodations to create unique tourism products [11][12]. Visitor Experience - The Helan Mountain East Foothill wine region is recognized as one of the best areas for growing wine grapes and producing high-quality wines, enhancing its appeal as a tourist destination [10]. - Wineries are increasingly focusing on creating immersive experiences for visitors, transforming them from casual tourists into enthusiastic advocates for the region's wines [13]. Future Prospects - The region is expected to attract more international visitors, as evidenced by the interest from foreign tourists in local wines and cuisine [14]. - The ongoing development of wine tourism, combined with the region's unique cultural resources, is anticipated to further enhance the appeal of Helan Mountain as a wine tourism destination [12][14].