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Group 1 - The trend of "ugly shoes" is here to stay, with retro plastic sandals gaining popularity among different demographics [1][4][6] - The resurgence of jelly shoes is attributed to their customizable nature, allowing for personal expression through decorative elements like shoe flowers [3][20][45] - Korean brand Heavenly Jelly (HJ) has successfully transformed jelly shoes into a fashionable item by introducing shoe flowers, appealing to a younger audience [6][25][35] Group 2 - Jelly shoes are seen as practical for rainy weather, lightweight, and easy to clean, making them a popular choice in regions with frequent rain [8][28] - Despite their practicality, jelly shoes face criticism for their odor, potential for slipping when wet, and a perception of being cheap or unattractive [6][31][27] - HJ's pricing strategy positions their jelly shoes and accessories as affordable luxury, with jelly shoes priced around 210-262 RMB and shoe flowers at 37-42 RMB [25][27][41] Group 3 - The DIY aspect of jelly shoes allows consumers to personalize their footwear, leading to a creative trend where individuals modify their shoes with various decorations [43][48] - The market for jelly shoes is expanding, with HJ opening pop-up stores in major Chinese cities, indicating a growing demand for this product [38][41] - The rise of jelly shoes and their accessories reflects a broader trend in fashion where practicality meets creativity, allowing for unique self-expression [45][49]