王煜全：当前出海困境，出路只有一条

Core Viewpoint - The article discusses the evolving landscape of Chinese companies going global amidst the backdrop of US-China tariff negotiations, emphasizing the need for strategic foresight and adaptation in international markets. Group 1: Globalization and Market Strategy - Chinese companies are realizing that true globalization involves creating a demand for their presence in foreign markets rather than merely selling products abroad [1] - Companies should adopt a "home court" mentality to deeply engage with local markets, enhancing their market insights, business design, and risk management [2] - The biggest risk for Chinese companies going global is the lack of foresight in their strategies [8] Group 2: Risks and Challenges - The current US tariff policies create confusion for Chinese companies regarding their international expansion, necessitating a long-term perspective rather than short-term reactions [8] - Historical patterns indicate that long-term trade surpluses lead to conflicts, and companies must prepare for potential market shifts [8] - The article highlights the importance of understanding the differences between developed and developing markets, noting that while developed markets have high entry barriers, they tend to be more stable once entered [9] Group 3: Advantages of Chinese Enterprises - Chinese companies still possess significant advantages, including scale, supply chain integration, and digital capabilities, which can be leveraged for global competitiveness [21][24] - The ability to integrate supply chains globally is crucial to avoid self-competition and ensure sustainable growth [22][23] - Digitalization allows for rapid adaptation and responsiveness to market demands, exemplified by innovative business models like Shein's [24] Group 4: Future Directions and Leadership - Successful future entrepreneurs in China must become "chain masters," controlling supply chains and leveraging local partnerships to enhance their global presence [19] - The governance structure of companies is critical for achieving true globalization, as reliance on individual leadership is insufficient in diverse international markets [30] - Companies must focus on collaborative innovation and industry synergy to thrive in complex global environments [31][32]